a magnificent brand performance.

The Challenge

In 2021 Danfoss Power Solutions under regulation law was required to relinquish White Drives & Steering as a stand-alone business.
The Interpump Group, a dynamic global business specialising in hydraulic fluid power and high pressure pumps purchased White Drives.
Clarity was charged with the rebrand and repositioning of White to their employees, markets and existing customers. A fastrack process was put in place to guarantee an early launch date.

The Solution

Applying our strategic branding process, Clarity was able to articulate White’s extensive motor and steering solutions that power the evolution of mobile and industrial applications. We applied our knowledge and insight to a comprehensive brand strategy and programme designed to engage their people internally first. Strongly linked to a new purpose, and refreshed values, we were able to develop clear and consistent messaging, speaking directly to the interests and concerns of analysts, investors, and customers.
With a curve of ambition to take employees forward and a strapline together in motion, we were able to connect all audiences to the new White brand legacy.

Clarity performed to its best by delivering everything within 24 working days from commissioning to implementation!

Clarity delivered for White Drives
Brand Identity / Strapline / Purpose / Vision / Value Proposition / Literature / Tone of Voice / Identity Guidelines / Signage / Website / Social Media / Internal Communications / Technical Literature / Launch Campaign

Clarity helped White’s carve out
from Danfoss in record time.

“Clarity took on a mammoth task and delivered superb solutions in such a short timescales – a great job indeed. Our people are now engaged with our new brand, vision and values.”

Erik Paulhardt White CEO

Within six weeks, Clarity launched the refreshed White brand and proposition to the world through social media and digital communications.

Clarity developed the Safer Together brand,
bringing safety to the front of people’s minds
and daily actions within the business.

to get brand clarity, contact us today.

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