Impression Technologies is a startup company based in Coventry, built on advanced research and driven by a breakthrough technology – Hot Form Quenching (HFQ).
To create a brand identity that encapsulated both the innovation and the brand strength of emerging technologies. The brand would sit behind the developed technologies and act as a ‘parent’ providing investment and marketing support.

Clarity took a simplistic approach to the developed identity and ensured it would work as an endorsed brand to the prescribed technologies.
The rising sun element within the identity we call ‘Horizon’ and apply it across all channels of communication as a consistent visual identifier. Our simple approach has been well received and works especially well as a ‘rising sun’ in motion graphics and video.