HFQ Logo


a lighter, stronger brand.

The Challenge

HFQ Technology, is a patented package of manufacturing process know-how, advanced forming simulation tools that can be applied to any available aluminium alloy, and design guides for creating optimised lightweight structures. Impression Technologies is a startup company built on advanced research and driven by a breakthrough technology – Hot Form Quenching (HFQ).
Our challenge was to create an exciting brand, recognised as a global standard that will attract global partners to join an ecosystem and by working together, are to advance opportunities across various applications and sectors.

The Solution

A strong, bold identity was needed to attract and convince OEMs and Tier companies to get involved in this groundbraeking technology. Clarity began from the ground-up, developing a brand strategy that would deliver on the investment and communicate the value to initially, vehicle manufactures. With interest and take-up from Aston Martin and other partners, ITL is looking to the larger mass-volume producers to strengthen the viability of the technology.
Clarity helped to establish the HFQ Partner Network, the parent to te ecosystem  tat will develophand were instrumental in its value proposition through a variety of design solutions.

Clarity delivered for HFQ
Research / Brand Identity / Brand Strategy / Visual Styling / Internal Comms / Company Presentation / Literature / Newsletter / Quality Branding / Identity Guidelines / Partner Network Branding / PowerPoint / Signage / Conference Presentation / Video Storyboarding / Product Photography & Art Direction / Website / Social Media
Revised and created: Purpose / Mission / Vision / Strapline

HFQ Technology enables cost-effective & sustainable
light-weighting in ultra high strength aluminium for
electric vehicles, aircraft and other structural components.

“You have a rare skillset that I have not encountered before – a blend of artistic, creative, strategic and good insight. You engage, listen, get to the core of what the company is trying to achieve and bring fresh, different and stylish ways of visualising our brand, products and aims. The work has reinforced our innovative and dynamic reputation. We have all enjoyed working with you and trust that our relationship will continue.”

Jonathan Watkins CEO Impression Technologies

Clarity were instrumental in developing the HFQ brand and all that it stands for in developing markets worldwide.

to get brand clarity, contact us today.

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